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Learning via adverstising – is your child a victim?

October 2, 2010

Many families are choosing after-school computer time or supplemental homeschool computer programs for their educational content.  Advertisers are aware of this.  As parents, it’s important for us to be aware of exactly what our children are watching on TV as well as what they’re seeing on the computer screen.  Even the most diligent of us can fall victim to the sly ways of the advertising industry.  But, we all know that, don’t we?

What we may not all be aware of is an advertising scheme that continues to be allowed in our school systems – Sponsored Educational Materials (SEMs).  Corporate companies, like BP Oil are the front runners of this concept.  They are more than generous when it comes to helping indoctrinating your child through their education.

Let’s face it, textbooks and materials are expensive.  Updating important subject materials like science can cost a school system a small fortune.  All the cookie dough and magazine sales you can imagine can’t compete with corporate America handouts.  The American Petroleum Insitute even has a video game surrounding offshore drilling.  As one might expect, the Commercial Free Childhood blog points out that there are no “accidents” or fires to overcome.  Whether you are for or against offshore drilling, I think we can all agree that there needs to be a balance in what children are taught in school.  By allowing commercialism into the schoolhouse, we allow a distinct bias in how information is presented to impressionable minds.

How do you combat commercialism in your child’s life? 

Photo courtesy of photoxpress.

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2 Comments leave one →
  1. Kathy permalink
    November 20, 2010 10:20 pm

    by talking with them about what they see and explaining that these people have a bias and vested interest in having other people see things their way and that it is best to look at a situation from all sides and be a free thinker…

    • givingglory permalink*
      November 21, 2010 1:18 am

      Love your comment. Reinforces open and honest communication with our kids from the earliest of ages.

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