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Why be you when you can be new?

February 4, 2010

Electronic JunkAhhh, the running words of a cartoon character from the popular children’s movie “Robots”.  Not my favorite flick, but I had to watch it to see if it would be appropriate for the young eyes in my family.  For those of you who haven’t seen it, the title of this post was spoken by a young, selfish robot as he was attempting to fill the shoes of an “outdated”, compassionate robot.  It was his slogan for the “upgrades” in which he was encouraging the robot world to invest their hard earned money.  Most of the robots were happy being pieced together with recycled parts and repaired, but that wasn’t making the company any money. Enter stage right:

Planned Obsolescence (1)

Ah, yes.  How many times have we heard parents/grandparents utter the trite phrase, “They just don’t make ’em like they used to…”?  Although we might hear it often, it is, nevertheless, a relatively true statement!  The problem came when they (the manufacturers) weren’t receiving enough sales.  They weren’t making enough money.  They weren’t attaining enough repeat business.

And why were they doing so poorly?

Simple.  They did too good of a job upfront.  They constructed their products to last.  They designed their products superbly.  They worked to the best of their ability so the consumer would have a reliable product.

But in a culture where money reigns king, a decision was made to balance quality and value with the bottom line.  The end result has changed our world forever.  Watch The Story of Stuff and be sure to leave your comments.  I thought this was a fascinating visual explanation of how this concept of Planned Obsolescence has forever altered our lives.

1.  “Computer Electronics : Blu-Ray“. ComputerInfoWeb.com. 2008. http://www.computerinfoweb.com/computer_electronics/Blu_Ray.php. Retrieved 2008-09-20.
Photo courtesy of sneak046/Used with permission.
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One Comment leave one →
  1. February 4, 2010 10:17 pm

    Nice writing. You are on my RSS reader now so I can read more from you down the road.

    Allen Taylor

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